5 Skills you need to be successful in Marketing

marketing jobs in Bournemouth, Jobs in Dorset, Jobs in Hampshire

You might be just starting out in the workplace, perhaps you’ve graduated, or maybe you’re looking to switch into a ‘proper’ career after having tried a few roles that aren’t floating your boat. Perhaps you’re thinking about a career in Marketing.

Marketing jobs are just one area we specialise in at Dovetail – we have a fantastic client base across Dorset & Hampshire and can offer an array of roles at different levels. So, what’s involved in marketing jobs and what do you need to be successful?

There are many facets to marketing, and it’s continually evolving, but the key elements of a marketing job will include some or all of the following, depending on what level of role you’re applying for, including:

Advertising, Brand Marketing, Campaign planning – Acquisition / Retention, Strategy planning – Acquisition / Retention, Copywriting, Data Analytics, Direct Mail, Direct Marketing, E-Commerce, Email Marketing, Merchandising, Online Marketing, PR, Project Management, Social Media  Management.

What sort of skills do you need to be successful in a marketing job?

    • Creative skills – Having lots of ideas, whether you can design them yourself or brief someone. Concepts drive successful campaigns.
    • Analytical skills – Strong number skills and working with excel means you can do the data crunching that sits behind everything – website, sales, campaigns etc.
    • Commercial acumen – Depending on your role, you could say the key purposes of marketing are to raise brand awareness, drive sales and build customer loyalty. Understanding what drives the numbers is key to creating successful marketing strategies.
    • Communication skills – Oral and written. It’s vital to be able to deal with key stakeholders and customers in a professional manner. Writing copy can be a key part of your role, whether it’s for a brochure, website or email campaign – so good command of the written and spoken word is vital.
    • Negotiation skills – If you’re working with suppliers, you need to be able to negotiate prices for services, such as Advertising Agencies, SEO providers etc; as well as being able to manage them, ensuring they deliver. You also need to be able to negotiate with key stakeholders, such as selling in project ideas to get them off the ground.

View our current Marketing Jobs

Related Dovetail articles:

Marketing Salaries
Career Skills –  Commercial Awareness
Playing Hardball – The Art of Negotiation
Career Skills – Gravitas

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