the marketing manager role
If you’re unsure what the Marketing Manager role actually involves – we’re here to help!

A marketing manager is usually responsible for a brand, company, product or service; and often all of these at once! It’s probably one of the most varied job roles out there and you need to have lots of different heads to manage many different projects. Working ‘client-side, (for a client :0)) whose market is either business-to-business (B2B), business-to-consumer(B2C), or business-to-government. (B2G), trade or a mixture of these. Find out more about different Marketing strategies – B2B, B2C and B2G.

Marketing Manager’s Average Salary – Nationwide is £45,059. However, in the South salaries are currently higher than the national average, so you can expect more than this.

Obviously it depends on experience, but on average a Marketing Manager is expected to have 3-5 years experience and built up some expertise in their field. Find out more about marketing salaries, read our recent blog ‘Marketing salary surveys – Is it time to make a change?

A typical Marketing Manager role includes the following responsibilities and duties:  marketing manager responsibilities

  • Develop robust processes, working closely with the sales team and product design team.
  • Marketing plans must be specific and result oriented.
  • Strategy must support the companies annual revenue plans & development initiatives.
  • Increase traffic and exposure of the brand via digital marketing and other means.
  • Build CRM profiling for multi-marketing means.
  • Develop a referral network via 3rd parties – outreach and engagement.
  • Manage rebranding and development of a new website.
  • Set up measurable campaigns including data analysis, incorporating conversion rates etc. SEO & PPC campaigns put in place, review and improve.
  • Conceptualising original creative campaigns and bringing current innovative ideas to the team.
  • Implement social channel management.
  • Work within time & budget restraints as set by the CEO.
  • The strategy needs to cater for Trade, B2B and B2C revenue streams.

Knowledge and Experience:

  • Excellent interpersonal and presentation skills, a confident networker at all levels and across multiple functions.
  • Strong B2B and B2C experience in strategy, brand management and customer retention.
  • Innovative and creative, high-energy leader
  • Excellent understanding and working knowledge of strategic consumer brand concepts and relevant communication media.
  • Self-managed, strong commercial acumen and analytical skills

Other marketing job roles include: Marketing Executive, Brand Manager, Digital Marketing Manager, Digital Manager, Online Marketing Manager, Campaign Manager, Ecommerce Manager, Product Marketing Manager.


Related marketing articles from the Dovetail Blog

Salaries in Dorset & Hampshire are on the up!
Marketing salary surveys : it it time to make a change?
How to stay ahead in your marketing career
The top 5 marketing challenges facing your business
How creative candidates can benefit business
View our current sales & marketing jobs.